DAVID LANESE
Graphic Design, Motion Design, UI, Audio Production
I bring creative
vision to life
The creative process is different at every company and every project. I work and partner with business leaders, thought leaders and creatives with an holistic design approach to create evocative experiences that excite and move the audience - from executives, sales force teams and investors to users and consumers. The creative process is filled with challenges and different leaders require different partners - therefore adaption. My experience, resourcefulness, and agility ensure successful outcomes.
Case Studies
Frontline
CHALLENGE: Take difficult and somewhat abstract concepts and animate them quickly, creatively and effectively
SOLUTION: Frontline wanted to take the viewer into the online world of Discord and its community. The concept of Discord, its servers and how users interacted was critical to the story. Instead of relying on pedestrian screenshots, I created a virtual 3D Discord environment to immerse and captivate the viewer bringing the experience to life. Moving between the footage of the documentary and the virtual Discord environment created a dynamic and powerful energy throughout the film. The film was recently nominated for an Emmy Award
Motion GFX
(design, art direction)
Vaseline
CHALLENGE: The Vaseline Healing Project needed to create a tabletop tablet experience that would engage and allow users to easily and seamlessly donate critical medical supplies to third world countries in need.
SOLUTION: I designed a visually engaging and informative layout of supplies that could be dragged and dropped into a donation bin. Then I animated the interface to create an opening screen trailer that demonstrated how the tabletop tablet experience worked.
I worked closely with developers and programers to implement the features into a working version that allowed users to easily donate medical supplies
UI, Graphic Design, Motion GFX
(UI, design, art direction)
McDonalds
CHALLENGE: McDonalds was rolling out a new analytic app/tool for their employees. The first version of the app was lean, stripped down and visually unappealing. McDonalds needed a series of tutorial videos for their employees that would engage and excite them about this new and powerful tool.
SOLUTION: Using existing McDonalds assets as well as building out new ones, I created entertaining and engaging animated video tutorials for their Supply Chain and Speed of Service tools. The 10 minute tutorials moved quickly and informatively through a journey using the online apps. Fast paced storytelling, dynamic animations and custom sound design guided the experience.
UI, Graphic Design, Motion GFX
(UI, design, art direction)
Lycra
CHALLENGE: Lycra needed an easy to use, lean presentation template for content owners to easily populate content to create stories to a range of audiences. The solution needed to include ease of use and aesthetic design with an emphasis on distilling content down to a minimum
SOLUTION: I interviewed a range of content providers that would be using the template at Lycra. The interviews were a two way conversation with designer and content owners exchanging their priorities, needs and desires for the template.
Presentation Design
(Graphic design, UI, UX)